Jessica Davis

Art Direction for the launch of H-D Collections Authorized Vintage. Candid authenticity showing motorcyclists in their environment was the intentional expression for this line. Photos: Rennie Solis and Josh Kurpius. Talent: Sami, K, Faithfull, Adri, Shaboozy, and Shawn. Shot at SMCO. CD: Mitch Morse.

Photo art direction. Harley-Davidson’s Originals line is inspired by their classic Moto-wear from the 1930s and 40s, reinterpreted for a contemporary, street style audience. For the launch, we deliberately aimed for an artful expression. Talent: Sade Sanchez, Tony Haibang, Scotty Stopnik. Creative Director: Mitch Morse. Photographer: Josh Kurpius.

Running in one form or another since 1916, The Enthusiast is Harley-Davidson’s annual publication dedicated to motorcycle culture and riding lifestyle. Distributed primarily to the Harley Owners’ Group, the publication covers everything from history, custom builder profiles, and adventure touring.

Team:
Editor-in-Chief: Arrick Maurice
Managing Editor: Miranda Haynie
Creative Director: Mitch Morse
Associate Creative Director: Jon Cain
Designer: Jessica Davis, Norah Perry

Airbags save lives. To launch Harley-Davidson’s Smart Vest, we aimed to demonstrate the safety technology within stylish Harley apparel. We combined informative technical copy and CGI product renders with on-figure photography. These assets were used for multi-channel campaign including a motion piece.

Copy: Hugh Gallagher
Designer: Norah Harding

The 350 and 500 H-D X models were created by Harley-Davidson to serve Asia Pacific and Riding Academy markets in need of smaller displacement, more affordable bikes. These motorcycles take design cues from iconic bikes from the past, including the XR 750. For Asia Pacific, the photo art direction shows off design details and expresses their sporty attitude. For Riding Academy, specific beginner ease of use and safety features are highlighted.

CD: Mitch Morse
Photography by Buddy Wilinski

Harley-Davidson’s packaging was due for an update. This design was the first step in developing a new system for the brand and established conventions to be extended to the product architecture. We elevated the SYN3 performance product while simultaneously promoting H-D’s new racing program, King of the Baggers, through POP items. The oil bottles also featured QR codes linking back to how-to oil change videos.

This campaign hit a late summer drop. Premium streetwear for the younger generation of Harley brand enthusiasts.

Photographer: Robb Perry
Producer: Elliot Coats

For H-D Collections’ Originals product line, I set the style for on-figure and tabletop product photography. Targeted toward a youthful, style-conscious audience, we selected talent with the right street-style vibe. Tabletop photos were styled to show off the quality craftsmanship, premium materials, and distinct colors. CD: Mitch Morse; Photo: Rob Perry; Motion Graphics: Vic Buell

The packaging design for Harley-Davidson’s collaboration with Jason Momoa’s On The Roam was designed to be an extension of the apparel DNA—worn and weathered to a rich patina. We broke new ground in sustainability by pushing for the most eco-friendly options on the market. Re-usable cloth duster bags were created to be “keepers”.

This was a premium limited edition replica of Harley's 1940's original biker jacket. The project was created by Jason Momoa's On The Roam in collaboration with The Real McCoy's and Harley-Davidson. 30 jackets were hand crafted by RMC in Japan, and quickly sold out.

Video: Vic Buell

Harley-Davidson’s Homecoming is a big ol’ party where music and motorcycles are the stars. We commissioned original gig poster art from DKNG, which served not only as beautifully screen printed art poster memorabilia, but also as the foundation for the campaign visual center. The peace sign hand and particular motorcycle (‘71 Superglide) are honorary references to 93-year-old Willie G. Davidson, influential designer, and grandson of one of the original company founders. We produced the campaign guidelines and oversaw the design of the multitude of campaign assets including the microsite and ticket sales site.

MUSIC. MOTO. MILWAUKEE!

Poster design: DKNG
H-D designer: Kate Mikutowski
Design agency: Puncture