Concepts for the KIN retail launch were targeted to a young, highly social persona. Repurposed materials were mixed with the latest digital environment technologies to create an Analog Supreme theme. The program was slated to launch internationally in Verizon and Vodafone stores, as well as urban pop-ups. These are some images from our early concepts. This work was done in collaboration, and under the creative direction of Kirk James at Cinco Design Office.
Early packaging concepts developed for Microsoft's KIN smartphone. An outer tube holds a molded paper insert which cradles the phone and accessories. Designed to be kept, and to be recycled with minimal impact. Intuitive design cues for product color and model are subtly integrated into the package design to help facilitate the sales and inventory process.
For the product launch we designed kits provisioned with live devices to deliver to each carrier. The form and content were designed to simply and usefully generate excitement and educate sales staff as to how to talk to audiences about the product. Shown here are select concepts.
While designing a new branded work environment for Nike’s AIR Manufacturing Innovation group, we created these posters to celebrate notable accomplishments. The work done by the team is at the leading edge of material manufacturing. They are often presented with a design idea or challenge for which there is not yet a manufacturing technology. Some of their innovations go on to be used globally in sustainable manufacturing, medical equipment, and aerospace technology.
Each poster is a narrative around a specific air bag or technology. Small type describes the technical goals and challenges, while imagery pulled from the archives connects the team’s work to product design and brand marketing. The posters were printed at 4’ x 6’, on TPU, the plastic material that the airbags are made of. Executive offices featured projects that the leaders were directly involved in delivering. All of the content and stories were researched, written, and sourced by our design team.
For Converse’s Fall Eyewear photo assets, I provided art direction, story concepts, on-set creative direction, and recommendation for post image treatment. The creative concept is part of Converse’s “All The Stories Are Real” campaign, taking place within the context of a story. The camera’s point of view is that of a friend, or one of the group, candid and un-staged.
This work was done with creative agency Big-Giant.
For Adidas Originals Live in Color campaign I art directed portraits and lifestyle imagery to be used at retail. The photos were designed and shot in partnership with Kamp Grizzly's broadcast spot. The theme of the campaign was Dream in Color, in which Dwight Howard's coming up story is told through phases of color: black, blue, green, and red.
Photography by Boone Speed.
Work was done while on contract with happylucky, inc.
Driven by the essential elements in their iconic peacock logo, this identity concept for NBC broadcast titles is based on visual and motion attributes of light and color. The clean, contemporary typography and image cropping style were designed to flex in response to the content subject. Serious topics, such as the Nightly News, used simple, orderly compositions, while late night and comedy could push the boundaries with aggressive cropping and more artful, expressive typography.
Cannondale’s Prophet mountain bike was designed and engineered in collaboration with elite athlete, Cedric Gracia. Through extensive R&D they brought a new level of performance to the category.. We brought this product innovation story to life through the concept of “Divine Innovation”, demonstrating the technology through rich visual storytelling and entertaining copy. We hired illustrator Robb Day to create a classical painting featuring Cedric in the manner of an exalted saint, surrounded by cherubim and “divine” scroll messaging.
As Converse sought to speak to a younger generation, they came to us for a new foundational brand asset pattern to replace the iconic Chuck Taylor outsole used throughout retail. We created graphic elements from the entire product line as base elements for the pattern, and played on underlay forms based on the star. Usage guidelines were delivered with the final design. This work done while at Big-Giant. Creative Director: Jason Bacon.
UI design for NBC Sports Talk app.
