For Converse Kids’ Fall and Holiday campaign I provided art direction from creative concept, through the photo shoot, post-production, and lookbook design. The imagery was created to show real kids in their own world, in a way that is unique and real, while also showing apparel and footwear in a lookbook-ready form. Over the course of 3 days we captured over 10,000 raw images to deliver over a hundred use-ready looks for retail and digital usage. Lookbooks were designed to deliver to buyers in the U.S. and China.
This work was done with creative agency Big-Giant.
Photographer: Rennie Solis.
To update Converse’s headquarters building in Boston we created a design language derived from signature product details, logo marks, and historic advertising. We updated the reception desk and wall with a clean, bright brand expression. A perforated ‘peg wall’ system was created to span from the reception area through the main corridors and into their cafe. The textural surface could be used stand-alone, or with pegs to hang seasonal posters. On community area mezzanines, we created brand poster wallpaper. Standing 10 stories high, each floor was given a distinct color palette and product association.
Photo concept and art direction for Converse’s licensed eyewear with Italian manufacturer, DeRigo. Bright color stories and animated abstract backgrounds were created to extend the brand’s seasonal visual expression.
